Wednesday, 23 November 2011
Norse X Trickers collaboration
Right so here's an interesting collaboration, traditional English shoe maker Trickers combined with cool Danish fashion heavy weight Norse. What a good move for both parties, but i cant help thinking that the real winner here is Trickers. By combining with 'of the moment' Norse, Trickers automatically put themselves on the radar of a new, young, style conscious demographic. Of course this works both ways as Norse feed off the authentic, hand crafted reputation of Trickers craftsmanship to lend further to their brand's carefully crafted image. However it is Trickers that desperately need the kick forward and therefore come away looking infinitely cooler as a result of a clever and bold piece of forward thinking.