Levis Viral

Levis have launched a new jean for woman called the curve id. They are marketing it with the usual bull shit angle “We believe women of all shapes should be able to find a pair of jeans that fit them instead of having to fit into the jeans,” but they have also launched a great viral into the cyber world to promote the jean. The idea is very clever in its simplicity aswel as being amusing. Take a moment to watch it.. its good.